Tag: Bloomsbury India

Crack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta [Book Review]

Crack the Marketing Case and Interview Like A CMOCrack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta

My rating: 4 of 5 stars

Marketing is a stream where ‘nothing is wrong or right’- it’s all about the perspective. ‘Crack the Marketing Case and Interview Like A CMO’ takes this idea forward to build up a perspective for extremely varied sets of Marketing cases through well-defined and clear frameworks. The book starts with introduction to generic behavioral questions that an MBA student might encounter during placement interviews for a marketing role and then finally move to the technical questions.

All the frameworks introduced by the author are explained well, before finally moving to the cases. There are 18 Marketing cases in total and each case is solved by the author using the frameworks in extremely detailed way.
The reason I have given the book only 4 stars (instead of 5) is that the author doesn’t mention anything about how to do industry knowledge preparation. Also guesstimate based Market sizing, Market Entry etc questions are not discussed at all.
This book needs a second edition and better marketing (oh! the irony) so that more and more B-School Students get to know about it.
Once again, thanks to Bloomsbury India for sending a review copy.
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Home Fire by Kamila Shamsie [Book Review]

Home Fire by Kamila Shamsie [Book Review]

 

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Title : Home Fire

Author : Kamila Shamsie

ISBN : 9789386606655

Publisher : Bloomsbury India

Genre : Contemporary Fiction

Pages : 272

Source : Publisher

Rating : 5 stars

 

 

 

I am glad and thankful to Bloomsbury India for sending me a review copy of this groundbreaking work of fiction, even before it was long-listed for Man Booker 2017 award. 

I had never read Shamsie before and heard great deal about her for “A God in Every Stone” and “Cartography“. When I received this book, I had no plans to finish it in almost one go, but the plot ensuring emotionally upheavals and a crisp, no-nonsense narration just didn’t let me go before I reached the last page.

“Home Fire” is a classical example of having multifarious themes enter-wined in one book- Familial love & loss, xenophobia, extremism, terrorism, religion, politics and then the space where all these collide.

Aneeka & Parvaiz are British Muslim twins, brought up by their elder sister Isma after their father left them for Jihad and their mother passed away eventually. After Aneeka is old enough to join the law school and Parvaiz has disappeared, Isma also leaves for USA to pursue her PhD. In USA he meets, Eamonn, son of a powerful British politician who had an malignant history with their family. Eamonn then also meets Aneeka after returning to London and what ensues between them brings the world upside down for all three of them.

The ending of the book is explosive and it uncannily reminded me of the ending of “The Reluctant Fundamentalist“. The author has shown a great deal of maturity in dealing with the topics of xenophobia & discrimination against Muslims in West and have subtly highlighted their plight.

I would be glad to see this book make it to the Booker shortlist because I feel more and more people should read this book to expand their perspective and thought process towards the families of those who are involved in war/extremism/terrorism. This book will break your heart but will still leave you with a typical feeling of having a satisfying read.

Buy a copy from Amazon here: Home Fire by Kamila Shamsie

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