Tag: CMO

Inside the C-Suite: 21 Lessons from Top Management to Get Your Way in Business and in Life by Jayaram Easwaran

Inside the C-Suite: 21 Lessons from Top Management to Get Your Way in Business and in Life by Jayaram Easwaran

Inside the C Suite

First of all thanks to Harper Collins for being so thoughtful and sending me a copy of this book.
Inside C-Suite is a game changer in the genre of Business Fiction. Unlike most Business Fiction which use plots of frauds, corporate politics, rat race to get ahead etc, Inside C Suite is actually a collection of 21 short stories, which are fictionalized but can’t be any nearer to the truth. If you are a working professional who is always curious about what actually happens at the CXO level, what all go inside the swanky board rooms, why few mid/higher management professionals get ahead while others are left lurking behind, this collection of short stories is perfect to have a tête-a-tete with. There are ego clashes and back-bitching, there are cunning ways to get your way around and hilarious comebacks to save your face. The book will further establish the fact that you possibly already know- your soft skills, people management capability and the communication style has much more far fetching consequences than you can think. I enjoyed reading these stories and I am sure you will too.

 

Crack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta [Book Review]

Crack the Marketing Case and Interview Like A CMOCrack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta

My rating: 4 of 5 stars

Marketing is a stream where ‘nothing is wrong or right’- it’s all about the perspective. ‘Crack the Marketing Case and Interview Like A CMO’ takes this idea forward to build up a perspective for extremely varied sets of Marketing cases through well-defined and clear frameworks. The book starts with introduction to generic behavioral questions that an MBA student might encounter during placement interviews for a marketing role and then finally move to the technical questions.

All the frameworks introduced by the author are explained well, before finally moving to the cases. There are 18 Marketing cases in total and each case is solved by the author using the frameworks in extremely detailed way.
The reason I have given the book only 4 stars (instead of 5) is that the author doesn’t mention anything about how to do industry knowledge preparation. Also guesstimate based Market sizing, Market Entry etc questions are not discussed at all.
This book needs a second edition and better marketing (oh! the irony) so that more and more B-School Students get to know about it.
Once again, thanks to Bloomsbury India for sending a review copy.
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