Tag: Reading

Crack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta [Book Review]

Crack the Marketing Case and Interview Like A CMOCrack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta

My rating: 4 of 5 stars

Marketing is a stream where ‘nothing is wrong or right’- it’s all about the perspective. ‘Crack the Marketing Case and Interview Like A CMO’ takes this idea forward to build up a perspective for extremely varied sets of Marketing cases through well-defined and clear frameworks. The book starts with introduction to generic behavioral questions that an MBA student might encounter during placement interviews for a marketing role and then finally move to the technical questions.

All the frameworks introduced by the author are explained well, before finally moving to the cases. There are 18 Marketing cases in total and each case is solved by the author using the frameworks in extremely detailed way.
The reason I have given the book only 4 stars (instead of 5) is that the author doesn’t mention anything about how to do industry knowledge preparation. Also guesstimate based Market sizing, Market Entry etc questions are not discussed at all.
This book needs a second edition and better marketing (oh! the irony) so that more and more B-School Students get to know about it.
Once again, thanks to Bloomsbury India for sending a review copy.
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Remnants of a Separation: A History of the Partition through Material Memory by Aanchal Malhotra [Book Review]

Remnants of a Separation: A History of the Partition through Material MemoryRemnants of a Separation: A History of the Partition through Material Memory by Aanchal Malhotra
My rating: 4 of 5 stars

First of all, thanks a lot to Harper Collins India for sending me a review copy of this book. To make things clear, this is not just another book invoking memories of partition. Remnants of a Separation is a unique and honest attempt to revisit the gory days of Partition through ‘materials’- the objects that were carried by the refugees with them when they left their ancestral land and crossed the border. These objects range from jewellery, utensils, clothings and so on, remaining latent & undisturbed for generations. They are now testaments to the struggle, sacrifice, suffering and belonging of their respective owners.

This actually started as an academic project, eventually converted into a book by author Aanchal Malhotra, who is an artist & oral historian and is a must read for history buffs.

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A House Without Windows by Nadia Hashimi [Book Review]

A House Without Windows: A NovelA House Without Windows: A Novel by Nadia Hashimi
My rating: 4 of 5 stars

Nadia Hashimi debuted with ‘The Pearl That Broke Its Shell’, which soon topped many bestseller charts. While that book described the trials & tribulations of two Afghan females from different generations, while highlighting the ugly menace of ‘Bacha Posh tradition’ in Afghanistan, ‘A House Without Windows’ is different. It is set in modern post-Taliban Afghanistan, a land torn by years of war, trying its best to adapt modern code of conduct, but still tightly shackled in the traditions of past where a woman’s testimony is still counted as half of that of man and her honor is something that lies between her legs and must be protected at all costs.

Zeba has killed her husband (or she hasn’t) and has been put into Chil Mahtab, a women’s prison.
Yusuf is an Afghan-born, American raised lawyer who is willing to put all his efforts to get Zeba acquitted. Then there is Gulnaz, Zeba’s mother, the sorceress of yesteryears who is all set to put her powers in use to get Zeba out of Chil Mahtab.
The book, with its description of ‘jadu’ (magic) has a mysterious touch to it, even when dealing with the sensitive topic of ‘zina’ (adultery). I did find the narration a bit dragging, but still it never digressed from the core plot- the trial of Zeba.
A satisfying & engaging read to start off my reading journey of 2018.

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