Tag: Interview Preparation

[2022] Real ISB Interview Questions- October 2022

[2022] Real ISB Interview Questions- October 2022

Profile of the Candidate

Academics- B.Tech (non IIT/NIT/BITS), M.Tech (IIT Bombay)

Work experience- 5+ work experience in an E-Commerce MNC as a Software Developer

Post MBA Goals- Product Management

Date of the Interview- 8th October 2022

Location- Mumbai

Mode- Offline (In Person)

Questions asked

  1. Any recent projects that you have taken up in Product Management? Detailed follow up on the same
  2. Domain/Company deep dive questions- How do you think X (the company where the candidate works) can do better, especially in the Indian market. What are the possible challenges.
  3. Product Management is a very competitive choice of job during ISB Placement. What makes you unique as a future Product Manager?
  4. You want to take a POR (Position of Responsibility) at a club at ISB. Pitch yourself for the President of BTC (Business Technology Club) at ISB
  5. Extracurricular Project questions- Deep Dive, why was it successful, why do you think people perceive it well, how did it start, how did you get involve in the project, what exactly was your contribution
  6. What projects did you do as a Teaching Assistant during your M.Tech
  7. Hobbies (Chess)- What is your favorite opening in Chess. What have you learnt?
  8. Do you have any questions for us?


Profile of the Candidate

Academics- B.Tech (non-IIT/NIT/BITS)

Work Experience- 2+ years in Analytics Consulting, Fintech Startup and Fintech MNC

Post MBA Goals- Product Management in FinTech Industry

Date of the Interview- 8th October 2022

Location- Mumbai

Mode- Offline (in person)

Questions asked:

  1. What did you learn at the Analytics Consulting Firm? What all projects did you do?
  2. Why did you change your domain from Analytics Consulting to Fintech?
  3. Discussion on Long Term and Short Term Goals
  4. What exactly do you want to do in the long term?
  5. Why ISB?
  6. Being a reapplicant how is your application different this year? What went wrong last year according to you?
  7. Why not continue your current job and get into Product Management instead of pursuing an MBA?
  8. Explain a recent project that you have done at your current job
  9. Hobbies- (Cricket)- Who is your favorite cricketer? Why? (Reading)- Why do you like these 2 authors that you have mentioned? Which books by them do you like? Why?
  10. Do you have any questions for us

Profile of the Candidate

Academics- B. Tech in Electronics & Communication (non IIT/NIT/BITS)

Work Experience- Inspector at Central Board Of Indirect Taxes And Customs, Govt of India, 7+ years of Work Ex

Post MBA Goals- General Management

Date of Interview- 8th October 2022

Location- Mumbai

Mode- Offline (In person)

Questions asked

  1. Tell us anything about yourself- Anything you want to share
  2. Describe in detail about your 8 postings in the Customs Department
  3. Which posting has been your favorite? What did you love about it
  4. Describe one particular incident/example during your posting
  5. What is the most interesting assignment that you took during your favorite posting
  6. You seem to be really enjoying your job. Why do you want to transition?
  7. Is it because you think importance of taxes is fading away?
  8. Why don’t you try for a job in private sector without an MBA?
  9. Why ISB?
  10. Tell us Why ISB without using any catchy phrases
  11. Why General Management? Which companies are you targeting?
  12. You have to start General Management with some vertical. Which vertical would you want to start with?
  13. How will your work ex and skills be relevant in General Management?
  14. What is this Road Safety competition that you have mentioned in the application. Tell us more
  15. What is the safe way to drive on Indian roads?
  16. You are a proponent of Safe Driving and you also like F1 racing. How does that add up?
  17. Why are so many accidents happening every year in F1 races?
  18. More technical questions on F1 (which was mentioned in Hobbies in Essay)
  19. Which is your favorite F1 team? Are you happy with the performance?
  20. Is there a F1 race today? Which circuit? Is the race over? What is the result? Are you surprised with the result? Who came 2nd and 3rd in today’s race
  21. Anything in your profile you wanted us to ask you?
  22. Tell us anything interesting you want to share
  23. Before getting here, how confident were you about your selection at ISB?
  24. What is your Plan-B if ISB doesn’t happen?
  25. Do you have any questions for us?

Academics- B.Tech (non IIT/NIT/BITS)

Work Ex- 5+Years of Work experience in Deloitte, KPMG in Tech Consulting

Post MBA Goals- Product Management

Date of Interview- 9th October 2022

Location- Hyderbad

Mode of Interview- Offline (in person)

Question Asked

  • Tell me about your work?
  • What have you done in KPMG on HCM and Security?
  • Toughest in work and how did you come out of it?
  • What is your happiest moment ?
  • Working with multiple stake holders?
  • Why have you chosen PM and how it is aligning with your experience?
  • What do you want to improve on any Google products?
  • Take any day-to-day App that you use and what will be that you want to implement?
  • How did you manage your team of 3 on ABC project?
  • What is your expectation from ISB?
  • What are your future plans ?

Academics : B. Tech (non IIT/NIT/BITS)

Work Ex- 4+ Work Experience in Healthcare Analytics Consulting (MNC+ Startup)

Post MBA Goals- Strategy Consulting + Entrepreneurship

Date of Interview- 15th October 2022

Location- Delhi

Mode of Interview- Offline (in person)

Questions Asked

  • What will be your specific learning path at ISB. What all courses will you take? What all activities will you do?
  • Can you tell us about a recent project that you have managed? Wasn’t the solution very obvious to the client? Why did they come to you?
  • You’re already doing some aspects of Consulting. Why do you want to do an MBA?
  • You mentioned you want to conduct ISB Masterchef. How does that fit into your story? What learnings would you draw from it?
  • You’re a reapplicant. What went wrong last time?
  • How were you able to narrow down to this point (the reason of reject last year)? What did you do after narrowing down to rectify the errors made during last year’s application?
  • What learnings have you drawn from your cooking hobby and love for food?
  • What learnings have you drawn from your professional life?
  • Why MBA? Why from ISB?
  • Since you are leading a team now, how would you describe your leadership style?
  • How do you manage a conflict within your team?
  • Do you think MBA is a good financial decision for you?

Profile of the Candidate

Academics : B. Tech (non IIT/NIT/BITS Pilani)

Work Ex :- 2+ years of Work Ex in an MNC Bank as a Developer

Post-MBA Goals : Product Management

Date of Interview- 16th October 2022

Location- Delhi

Mode of Interview- Offline (In Person)

Question asked

  1. Tell me about your Job Roles and Responsibilities.
  2. How has the Transition been between initial days of working/ training to shifting to a Project
  3. Product Management – You could have taken an online course and achieved this, Then why this?
  4. What do you identify as your Strengths and Weaknesses
  5. If given the Opportunity, what would you choose OSC or SLC and why?
  6. What have you done unique in your Job Role/ Project
  7. How do you identify yourself to be a Unique candidate as compared to others when it comes for GSB?
  8. Since you have a diverse profile in terms of Co-Curricular Activities, doesn’t it give an impression that you are into everything and not focused into one?
  9. Talk me through various initiatives you have taken in your College / Work life if any?
  10. What makes you a good leader?
  11. Who is your role Model in Cricket?
  12. What have you learnt from your role model and how have you inculcated those values in your life?
  13. Tell me about the hardest thing you have overcome in life?
  14. If you are not selected in a Leadership Role, how will you then go about it?
  15. Do you want to be a MS Dhoni of SLC or Ravindra Jadeja of OSC?
  16. Do you have any questions for us?

Profile of the Candidate

Academics : B. Tech (non-IIT/NIT/BITS)

Work Ex- 2+ years of Work Experience in Tech Mahindra and Cognizant as Programming Analyst

Post MBA Goals : Public Policy Consulting

Date of Interview : 23rd October 2022

Location : Hyderabad

Mode : Offline (In-person)

Questions asked :

1.Tell me something about yourself?

2.Tell us something about your work?

3.What impact your making with Professional experience in your day job?

4.why not UPSC? why did you give up so early?

5.Coming from a family with majority from govt sector why you want to move to corporate career?

6.your conversation with ISB alums who are working as Public policy consultant what learnings from ISB helped them to become a better public policy Consultants?

7.Tell us about few electives which you discussed with Alums to get good wholesale knowledge on public policy consulting

8.Tell us something about the work you done with KEC INTERNATIONAL (internship)?

9.How ISB fits in the picture?

10.on which sectors in public policy consulting you want to work and why?

11.why you want to work for women & poverty?

12.If you want to make some impact in developing women from marginalised sector what about matriarchy society stil existing in north eastern India?

13. Tell us about few monument you visited in Guntur & their history

14.Tell us about one of the old monuments you visited and it’s history did it make impact & its history?

15. Are you aware of any projects in Telangana where public policy consultants are making Impact?

16. As you said Public Policy Consultants have social Thinking Differentiate it with corporate Thinking and name any example of projects where they was100% success according to Social Thinking

17. Beaureaucracy follows Top Down Approach ( as said by me) how do you make impact from bottom up approch?

18. Anganwadi people also get data from grassroot level and makes some impact woth their service help us understanding what else can be added to make the work more effective?

19. What else India need to change to gain equilibrium in Tribal parts and marginalized society?

20. Any questions for us?

Profile of the Candidate

Academics : B. Tech (NSIT)

Work Experience : 4+ years of work ex in Analytics Consulting, Real Estate and Management Consulting

Post MBA Goal : Management Consulting

Date of Interview : 29 Oct 2022

Location : Delhi

Mode : Offline (in Person)

Questions Asked

Please tell me about yourself

Multiple questions regarding my job switch from Company A to Company B and further to Company C

Reason for switching

Highlights of your role

Were these switches deliberate

Your role at EY is boring compared to real estate, is that so ?

Managerial options explored

Why ISB many times

Explain geopolitics within a minute

Since you worked in a motor racing club, any recent highlights from f1 racing ?

Just a basic inquiry about my journals

Why not foreign universities (this question was answered while answering why ISB)

Why not progress your career via jobs and EY (answered while “why ISB” question)

Why switch from real estate to EY

Profile of the Candidate

Academics : B.Arch + MBA from MICA

Work Ex – 5+ years as a Product Manager in Music Media Industry

Post MBA Goal : Marketing in Consumer Tech Industry

Date of Interview- 29th October

Location : Bangalore

Mode : Offline

Questions asked

What’s my exact role
How do I decide if a product is worth investing in
Any campaign that I’m proud of
How does your team work
Why the interest in consumer tech

what is an instance when things went wrong and how you handled it

how do you take decisions ?

learnings and challenges of leading a team

why ISB?

Profile of the Candidate

Academics : BBA

Work Experience – Less than 2 years in Finance and Advertising (EEO Applicant)

Post MBA Goal : Digital Marketing

Date of Interview- 29th October

Location – Bangalore

Mode- Offline

Questions asked

Q1.You’re from Christ? Do you know ritika ( she had interviewed in the morning, same batch of college, worked on the initiative)

Q2. You also tell about project 9 to 5

Q3. Simply tell why do you want to do an MBA

Q4. Why not IIM and Insead ?

Q5. Do you think only an MBA can make you successful?

Q6. Why ISB and what if ISB doesn’t happen this year for you? Why are you so keen on ISB, you can apply to IIMs ?

Q7. A brands campaign you like?

Q8. How have you managed to change people’s opinions in a meeting room ?

Q9. Are opinions valued in your organization? Do you think you being younger has impacted your opinions in your company in any way?

Q10. Tell more about a Google project!

Q 11. Have you spoken to any alums (was asked from all Panelists) and what was their feedback on ISB

Q12. Who is Mr. Sriram? (was mentioned in my essay) (is an alum and did take a workshop online)

Q13. Write down 3 words as to why should people do MBA ? (Don’t want your personal reasons as we know them)

Q14. Why not continue project 9 to 5 hustle and make it a revenue generating model?

Q15. Why not join your family business?

Q 16. Any questions for us?

Q17. Are you friends with your initiative co founder ? Did you apply together

Profile of the Candidate

Academic : B.Tech (BITS Pilani)

Work Ex : Less than 1 year work ex in Semiconductor Industry

Post MBA Goal : Product Management

Date of Interview : 29th October 2022

Location : Delhi

Questions asked

  1. Give a short introduction about yourself
  2. Can you tell us more about setting up a petrol pump.
  3. Why do you want to be a product manager?
  4. Can you give a specific example where you had some PM experience in your job?
  5. How will an MBA help you?
  6. What are the skills which will help you in becoming a product manager?
  7. Guesstimate: estimate the average litres of Coca Cola consumed in Delhi in a day
  8. Why ISB?
  9. What will you contribute to ISB?

Want to read my own interview experience at ISB in 2016. Here you go-https://kumaranshul.com/2016/08/28/indian-school-of-business-interview-experience/

Crack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta [Book Review]

Crack the Marketing Case and Interview Like A CMOCrack the Marketing Case and Interview Like A CMO by Nitish Rai Gupta

My rating: 4 of 5 stars

Marketing is a stream where ‘nothing is wrong or right’- it’s all about the perspective. ‘Crack the Marketing Case and Interview Like A CMO’ takes this idea forward to build up a perspective for extremely varied sets of Marketing cases through well-defined and clear frameworks. The book starts with introduction to generic behavioral questions that an MBA student might encounter during placement interviews for a marketing role and then finally move to the technical questions.

All the frameworks introduced by the author are explained well, before finally moving to the cases. There are 18 Marketing cases in total and each case is solved by the author using the frameworks in extremely detailed way.
The reason I have given the book only 4 stars (instead of 5) is that the author doesn’t mention anything about how to do industry knowledge preparation. Also guesstimate based Market sizing, Market Entry etc questions are not discussed at all.
This book needs a second edition and better marketing (oh! the irony) so that more and more B-School Students get to know about it.
Once again, thanks to Bloomsbury India for sending a review copy.
For more reviews, follow my blog- www.kumaranshul.com

View all my reviews