Reading this book was a journey down the memory lane. We all have grown up watching and admiring Oglivy’s ads- “Har ghar kuch kehta hai” by Asian Paints, “Hila ke Rakh De” by Center Shock and “Paas Aao Na” by Closeup are indelibly etched in our memories. In this short memoir, Piyush Pandey, the god of Indian advertising opens up with what went behind while brainstorming and scripting these groundbreaking TVCs
The best part of this book is where the author discusses his humble background, his days of growing up in Jaipur and how multiple anecdotes experienced during his childhood eventually became the sources of ideas of many Ads that he worked for. This book reaffirmed my believe that the more diverse experiences you have and the more kind of people you interact with, the more creative you end up being. The author also advises on multiple aspects of work ethics that are useful not only in the field of advertising but for all streams per se. He also discusses some of the common myths associated with the field of advertising and busts them with examples of his experiences.
Another favorite part of my book has been the pictures. Looking at the screenshots of those Ads of bygone days was nothing sort of nostalgic. If only, the publishers wouldn’t have saved money and printed the high definition version of those pictures on plastic pages!
The book is a quick read and an engaging one, apart from the last few chapters where Piyush Pandey discusses his colleagues and Oglivy’s leadership in India.
I got my hands on ‘Neon Noon’ (the debut book of Tanuj Solanki) accidentally (the review copy was sent by the publisher), but by the time I completed it (which was within a few hours), all my friends knew (because I told them vociferously) how much I loved the melancholic tale of love, longing & heartbreak.
Needless to say, when I came to know that the author is releasing his second book (which would be a collection of short stories), I knew I had to prebook my copy.
An unknown, unpublished author commits suicide while his friend ponders on the probable reasons behind it. An uncanny friendship between two teenagers which ends up with a feeling of guilt, remorse & regret. A fresh architecture graduate has bitten the ‘wanderlust’ bug, only to realize the realities of much talked about ‘Solo trip’. The title story- ‘Diwali in Muzzafarnagar’ which is a meditation on the lives of ‘small town middle class ambitiousness’, which manifests in multiple ways as the time passes. ‘Reasonable Limits’, which is a single sentence story, spreading across a few pages, nothing but a chaotic ramblings of mind. A girl had been sexually abused during childhood, but when she should try to forget those scars and just ‘let it be’ so that her present life isn’t affected? ‘The Mechanics of Silence’ where the protagonist learns about the ambiguities of life & the unavoidable existential crisis when she watches an old silent movie. A girl in her late twenties finds herself in the middle of corrupt bureaucracy and never ending paperwork, when she suddenly had to return back to her hometown and take the responsibility following the untimely death of her father.
Most of the 7 stories in this book are set up in the small town of Muzzafarnagar in UP (the home town of author himself). While stories such as ‘Diwali in Muzzafarnagar’ and ‘B’s first solo trip’ has distinct undertone & prose strongly reminding of ‘Neon Noon’, other stories such as ‘My Friend Daanish’ are written in extremely simple, straightforward way. What makes this book rich & worth a read that the stories are versatile, their central theme varies so does the prose & plot. A word of caution- all these stories have already been published in various magazines & journals. So it might be repetitive if you have been following the author’s column.
As I always say, “When in Doubt, Read Murakami” and this book is no exception. As clear from the title, the book is a set of short stories (7 in total) that revolve around a common theme- life of men who have been devoid of presence of women in their lives due to different reasons. All stories have plots, characters and setups common to a typical Murakami tale- lonely men who love to read, mysterious women, disappearing cats, quaint bars with weird frequenters, overthinking characters and endless rumbling about life, loss, death & sense of being.
While the first four stories actually follow plot and seems normal, you experience the real Murakami in last three stories- mindless rumblings, chaotic thoughts, and random brainstorming overpower the central plot and you are reminded what it is to read a story which is very typical of Murakami.
It’s the 6th book of Murakami that I have picked up. I didn’t regret.
Marketing is a stream where ‘nothing is wrong or right’- it’s all about the perspective. ‘Crack the Marketing Case and Interview Like A CMO’ takes this idea forward to build up a perspective for extremely varied sets of Marketing cases through well-defined and clear frameworks. The book starts with introduction to generic behavioral questions that an MBA student might encounter during placement interviews for a marketing role and then finally move to the technical questions.
All the frameworks introduced by the author are explained well, before finally moving to the cases. There are 18 Marketing cases in total and each case is solved by the author using the frameworks in extremely detailed way.
The reason I have given the book only 4 stars (instead of 5) is that the author doesn’t mention anything about how to do industry knowledge preparation. Also guesstimate based Market sizing, Market Entry etc questions are not discussed at all.
This book needs a second edition and better marketing (oh! the irony) so that more and more B-School Students get to know about it.
Once again, thanks to Bloomsbury India for sending a review copy.
For more reviews, follow my blog- www.kumaranshul.com
CAT 2017 results are out (and so are some of the IIM calls). While those having calls must be preparing for GDPI, others need to ponder what to do next.
This article has been exclusively written for ardent (and eventually disappointed) CAT aspirants, who are completely clueless about ISB and GMAT/GRE (and hence, be prepared for a lengthy article).
Before you go ahead, you must know who is the author (i.e. who am I). I am a student of the current flagship MBA program (called as PGP- Post Graduate Program in Management ) at the Indian School of Business, Hyderabad Campus.
ISB is a B-School with campuses at Hyderabad & Mohali, which is currently ranked 27th in the world by Financial Times for its flagship full time 1-year MBA course, called as the PGP (Post Graduate Program in Management.
Who is eligible for PGP from ISB?
Anyone with full time, paid work experience of more than 2 years is eligible to join the PGP course.
What is the total intake every year?
The class of 2018 is a strong batch of 879 students (Hyderabad + Mohali) and the annual intake generally revolves around the same number.
What do I need to apply to ISB?
You either need GMAT or GRE score and then you need to apply online. The online application consists of 2-3 essays, details about your work experience, 10th, 12th & Graduation score, your awards & achievements, extra-curricular & hobbies.
What is an ideal/cut-off score in GMAT & GRE to get selected?
There is NO CUTOFF. Please understand that unlike CAT/XAT, the exam scores are only a small (though significant) part of your application. Your application is holistically evaluated by the admission team with separate weightage given to every part of the application. Though ofcourse, you should aim for a high score. Below is a screenshot for ISB’s website for the Class of 2018’s profile
As you can see the accepted GRE scores range from 303-335 and GMAT scores from 600-780.
When should I apply to ISB?
ISB has three modes of application :-
YLP (Young Leaders Program)-This is for pre-final and final year students. If you get selected through YLP, a seat will be reserved for you and you can join when you have atleast 20 months of work experience.
Early Entry Option (EEO)– This is for working professionals who have less than 24 months of work experience. If selected through EEO, a seat will be reserved for you and you can join when you have atleast 24 months of work experience.
PGP- All working professionals with more than 24 months of work experience can apply through the regular PGP route
At this point, please keep in mind the following two facts :-
YLP, EEO, PGP are just 3 different routes of applying to the same 1-year flagship MBA program at ISB. They are not different programs, just different ways of applying (depending on how many months of work experience you have) for the MBA.
While the EEO & PGP applications are exactly similar, the YLP application differ. Since you don’t have any work experience while applying through, the essay topics and few other details in the application are different as compared to that of EEO/PGP
When do I need to apply?
Every batch starts in mid-April and for that particular batch, there are two application rounds- Round 1 deadline is in October of the previous year and Round 2 deadline is in January of the same year.
For example, for the class that is going to start in April 2018, Round 1 deadline was on October 15th 2017 and Round 2 Deadline is on January 15th 2018.
If you apply to Round 1 and don’t get an admit, you can’t apply to Round 2. You can apply again in Round 1/Round 2 for next batch with the same GMAT/GRE score (as these scores are valid for 5 years).
The application cycle for YLP is different, please check the website for more details.
How can I prepare for GMAT/GRE?
GMAT/GRE, unlike CAT/XAT takes 4-5 months of preparation (along with your work) and these exams can easily be aced with proper focused preparation. I have already written a series of articles on GMAT Preparation :-
I have personally no clue about GRE but I have heard that it’s comparatively easier than GMAT (Specifically the Quant Section) but the aspirants need to mug a lot of words to ace the vocabulary based questions in Verbal Section.
How is the interview process?
If your application gets shortlisted, you will be called for interview (3-5 days will be provided). The interview panel consists of 3-4 people from the admission team and alumni. The interview majorly revolves around everything that you have written in your application. So it is extremely important to give enough time & attention to your application.
If you are thinking of applying to Round 1 deadline (October 2018), you should focus on GMAT or GRE preparation now and then start working on your application by September.
In May 2016, we, a group of 12-15 ISB Admits started The Bootcamp Consultancy Pvt Ltd with an aim of helping students apply to ISB and other B-schools in India & abroad. In less than 2 years we have helped more than 100 aspirants grab their dream seat at ISB (through YLP, EEO and PGP application) and many others at world’s reputed B-Schools such as INSEAD, HKUST, Columbia, Imperial College London, Michigan Broad, IIM A, IIM B, SP Jain among others. Also read- 5 Reasons to choose The Bootcamp for ISB
First of all, thanks a lot to Harper Collins India for sending me a review copy of this book. To make things clear, this is not just another book invoking memories of partition. Remnants of a Separation is a unique and honest attempt to revisit the gory days of Partition through ‘materials’- the objects that were carried by the refugees with them when they left their ancestral land and crossed the border. These objects range from jewellery, utensils, clothings and so on, remaining latent & undisturbed for generations. They are now testaments to the struggle, sacrifice, suffering and belonging of their respective owners.
This actually started as an academic project, eventually converted into a book by author Aanchal Malhotra, who is an artist & oral historian and is a must read for history buffs.
Nadia Hashimi debuted with ‘The Pearl That Broke Its Shell’, which soon topped many bestseller charts. While that book described the trials & tribulations of two Afghan females from different generations, while highlighting the ugly menace of ‘Bacha Posh tradition’ in Afghanistan, ‘A House Without Windows’ is different. It is set in modern post-Taliban Afghanistan, a land torn by years of war, trying its best to adapt modern code of conduct, but still tightly shackled in the traditions of past where a woman’s testimony is still counted as half of that of man and her honor is something that lies between her legs and must be protected at all costs.
Zeba has killed her husband (or she hasn’t) and has been put into Chil Mahtab, a women’s prison. Yusuf is an Afghan-born, American raised lawyer who is willing to put all his efforts to get Zeba acquitted. Then there is Gulnaz, Zeba’s mother, the sorceress of yesteryears who is all set to put her powers in use to get Zeba out of Chil Mahtab. The book, with its description of ‘jadu’ (magic) has a mysterious touch to it, even when dealing with the sensitive topic of ‘zina’ (adultery). I did find the narration a bit dragging, but still it never digressed from the core plot- the trial of Zeba. A satisfying & engaging read to start off my reading journey of 2018.